philip kotler marketing 5.0 the greatest man contagious content predictably irrational the four hour work week the greatest man od mardini automic habit hooked the intelligent investor marketing start with why everything i know about love word by word why we sleep 48 laws of power wealth of nations think fast and slow principles ray dalio bible thinking fast and slow the soul of money goodbye things 13 reasons why atomic habit stock market zero to one never split the difference copywriting the challenger sale english books the upside of irrationality the power of positive thinking #0 brand originality og mandino the rules of work the story of food network marketing vietnam getting to yes lean in saying of youth hunger games principles how business works how psychology works how emotions are made this is marketing 80/20 principle