Whatever You Think, Think the Opposite

Tác giả: Paul Arden | Xem thêm các sản phẩm Management - Leadership của Paul Arden
From Publishers Weekly Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nu...
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Giới thiệu Whatever You Think, Think the Opposite

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
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Thông tin chi tiết

Công ty phát hànhPenguin Random House
Nhà xuất bảnPenguin Random House US
Ngày xuất bản2006-03-10 07:00:00
ISBN-139781591841210
Kích thước17.5 x 11.9 x 1.5
Loại bìaPaperback
Số trang144
ISBN-109781591841210
SKU2346562070715
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