Social Marketing - International Student Edition: Behavior Change For Social Good

Giới thiệu Social Marketing - International Student Edition: Behavior Change For Social Good

Social Marketing - International Student Edition: Behavior Change For Social Good

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today s most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...

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