How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...
Công ty phát hành | Harvard Business Review Press |
---|---|
Tác giả | Harvard Business Review |
ISBN-13 | 9781422162521 |
SKU | 6105783914286 |
english books dk publishing brain art how works taleb 13 reasons why 7 habits of highly effective people penguin classics havard hardvard business review harvard business review the 4-hour work week hbr emotional intelligence time management linear thinking the art of thinking clearly the honest truth about dishonesty human resource management the innovator project management havard business review smarter faster better negotiation human resources management emotional intelligence crossing the chasm rich dad poor dad trump zero to one